Apotek Hjärtat blows life into a digital screen

Published on March 3, 2014

To introduce a new line of hair products Apotek decided to give the subway commuters in Stockholm a mind-blowing special effect. On the platform, digital screens were equipped with ultra sonic sensors monitoring the train’s arrival.

Pharmacy blows life into a digital screen. To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise.

We equipped the digital screens on the platform with ultra sonic sensors — smart little devices that abled us to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life.

The Case study titled Blowing in The Wind was done by Akestam Holst, Stockholm advertising agency for product: Pharmacy (Apotek Hjärtat) in Sweden. It was released in the Feb 2014.

Akestam Holst and Apotek

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