Apotek Hjärtat blows life into a digital screen
Posted on March 3, 2014 by Themethodcase
To introduce a new line of hair products Apotek decided to give the subway commuters in Stockholm a mind-blowing special effect. On the platform, digital screens were equipped with ultra sonic sensors monitoring the train’s arrival.
Pharmacy blows life into a digital screen. To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise.
We equipped the digital screens on the platform with ultra sonic sensors — smart little devices that abled us to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life.
The Case study titled Blowing in The Wind was done by Akestam Holst, Stockholm advertising agency for product: Pharmacy (Apotek Hjärtat) in Sweden. It was released in the Feb 2014.