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“Back to the Start”, a stop-motion animated film

Posted on February 19, 2013 by Themethodcase

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A stop-motion animated film about farming commissioned by Chipotle Mexican Grill. It shows the life of a farmer as he slowly turns his family farm into an industrial animal factory, before seeing the errors of his ways and opting for a more sustainable future. Willie Nelson was commissioned to record a cover version of Coldplay’s song, ‘The Scientist’, for the film’s soundtrack. The song is released on iTunes, with proceeds going to a non-profit organisation Chipotle Cultivate Foundation, ‘committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.’

Chipotle Mexican

[Making of]

Film credits:

Client: Chipotle
Agency: CAA and Chipotle
Title: Back To The Start
Length: 2:20

Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten

Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem

Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic

 

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