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THE LEICA T-STORY Reduced to the essence

Posted on May 22, 2014 by Themethodcase

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The Leica T-System follows its own unique principle of reduction to the essence – and complete dedication to the joy of photography.

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A clear and precise focus is essential to the nature of photography. Denial is not a suitable beginning, but fusion certainly is. A fusion of style, true craftsmanship and simple handling – a symbiosis of the best. Discover the whole story – and how Leica and the Leica T break entirely new ground in the world of photography. In this film, the story is told in the very personal words of Dr Kaufmann, the Chairman of the Supervisory Board of Leica Camera AG. The New Leica T-System.

Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG, introduces the Leica T-System and speaks on its design, real craftsmanship and ease of use – a symbiosis of the best. Leica – “das Wesentliche.”

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The system is totally convincing. In its reduction to the essentials. Both in its design and its inner technologies. It has everything it needs and nothing more. Minimised, yet so perfect. Never before has taking pictures been this easy. And never before has it felt so good.

The art of engineering and craftsmanship. Individual and exclusive. Values that have been inextricably associated with the Leica name for more than 100 years.

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Values that are united in the new T-System – and are experienced in every detail. From the very beginning, the guiding principle behind the design, the use and the handling of the Leica T-System was the creation of sheer joy. The joy of photography. With its unique design and lenses that are unrivalled in its segment. Crafted and assembled by hand. A new step forwards for Leica photography.

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Built according to the traditions of the art of engineering. The Leica T-System is the world’s first camera with a body made completely of aluminium. Machined from a single block of solid metal and polished by hand for 45 minutes. The outcome: the innovative and groundbreaking unibody – unique in both look and feel.

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Absolute perfection is only achieved when nothing more can be omitted. Leica and Audi Design, systematically followed this strict policy to develop the Leica T. Form follows function. What’s more, it supports it too. To achieve this, they subtracted the superfluous and reduced what remained to the essentials.

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A large touchscreen. Four haptic control elements. A logically designed, intuitive and ergonomic handling concept. The Leica T needs nothing else. Never before has it been so easy to understand a camera. And to use it. Created to let you concentrate on your pictures. To maximise the joy of photography. To get the perfect picture.

Leica

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