McCann Worldgroup with Studio Banana created a new activity-based environment and workplace culture

Published on August 8, 2016

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McCann Worldgroup, one of the leading advertising agencies in the world, saw an opportunity to work with Studio Banana in creating not just a new activity-based environment but a whole new workplace culture. They embarked in a collaborative adventure to reinvent radical ways of working in the advertising industry.

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The result is a new home for 600 employees in a former jeans factory in Madrid where Studio Banana designed the architectural layout, detailed fitout and execution, furnishings, wayfinding and acted as strategic consultant to optimize facility management and organization and to provide a change-enabling environment.

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