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Yves Béhar – Why Designers Should Be In Love With The Process

Posted on February 6, 2013 by Themethodcase

As easy as it sounds!! Designers should be in love with the process!! Yves Béhar is the founder of fuseproject, a San Francisco-based design agency contributing to areas that include technology, furniture, sports, lifestyle, and fashion. Béhar brings a humanistic approach to his work with the goal of creating projects that are deeply in-tune with the needs of a sustainable future, connected with human emotions and which enable self-expression.

Fuseproject founder Yves Béhar, the creator of the Jawbone headset and the $100 laptop, shares the seven principles that define his unique approach to the design process. His vision is one of “holistic making” in which the designer is involved from beginning to end — from defining the business model to designing the product to manufacturing to marketing. By “being there all the way,” Béhar believes that designers can create great products and accelerate the adoption of new ideas. From The Method case we just can support the fact that Designers should be in love with the process.

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