432 Park Avenue, NYC’s tallest residential tower in 2015

Published on March 18, 2014

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Manhattan’s staggering skyline is about to be transformed once again, when in 2015 a new tower will pierce the sky. 432 Park Avenue is set to be the tallest residential building in the Western Hemisphere.

NYC’s soon to be the tallest residential tower (also in the western hemisphere) just hit the 50% milestone in last month, reaching a height of 700 feet. Emmy-award-winning branding and creative agency DBOX is in charge of branding and creative for this project designed by architect Rafael Viñoly.

Architecture by Rafael Viñoly Architects
Branding & Creative by DBOX for CIM Group & Macklowe Properties

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