4D typography by Lo Siento Studio
Published on January 4, 2013
Lo Siento is a small studio that specially enjoys taking over the whole concept of the identity projects. Its main feature is an organic and physical approach to the solutions, resulting in a field where graphic and industrial design dialogue, always searching an alliance with the artisan processes. Borja Martínez, the founder of LoSiento, a studio that specializes in 3D typography, packaging and product design. Young and imaginative, they are constantly pushing the limits of what can be done with paper. Self-initiated projects are an approach of constant experimentation that has given birth to LoSiento’s amazing 4D typography.
4D Type is the result of intersectioning, in an orthogonal way in space, two extrusions of the same character, which allows the spectator to read it from, minimum, two different positions in space. An observer searching to enjoy a particular architecture, is forced to move around and through it. The change in perspective generates new spaces in which light acts in different ways. In this case, it is the typography who makes the effort of abandoning its two dimensions to approach the architectural sense. It does not resign with a third dimension; a fourth one is necessary to complete the reading possibilities. By hanging the typography, the reader is allowed to surround the characters in order to understand all their shapes.