577 Farmers’ Market by New Balance’s

Published on January 2, 2013

The film follows the step-by-step manufacturing process for a pair of New Balance’s 577 Farmers’ Market shoes. Inspired by Farmers’ markets from around the UK, these limited edition shoes live up to their name and celebrate all that is British.

Each style draws inspiration from the area of Cumbria, where the legendary Flimby New Balance factory is situated and executed in a mix of lux materials including a combination of waxed suedes, plush nubuck, cotton canvas and woven tweeds. Additional attention to detail features throughout from the woven tongue labels to the fleece cloth footbeds.

New Balance is the only athletic footwear brand to manufacture in the UK and the film provides rare, behind the scenes access to the workings of a modern day footwear factory.

Some nice pictures of the sneakers by  John Benitez


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