Coca-Cola “The Perfectionist”

Published on September 4, 2015

There is no question that Coca-Cola is a successful & iconic beverage, one which many believe to be the “perfect” product. Their goal with this spot is tell a true & timeless story of substance in order to humanize the concept of “perfection.”
The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for them. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It’s always a great relief to know that there are people out there just like them who are very passionate about their craft.
This piece holds a very special place in their hearts because it further instilled in them what they already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable.

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