Homeplus Subway Virtual Store by Tesco

Published on April 3, 2012

Tesco Homeplus opened a virtual grocery store in a South Korea subway station, where users shop by scanning QR codes on their smartphones.

A large, wall-length billboard was installed in the station, designed to look like a series of supermarket shelves and displaying images and prices of a range of common products. Each sign also includes a QR code. Users scan the code of any product they would like to purchase, thereby adding it to their online shopping cart. After the web transaction is completed, the products are delivered to the user’s home within the day.

The strategy makes productive use of commuters’ waiting time, while simultaneously saving shoppers time spent going to the supermarket.

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