Honda Hands Spot
Published on May 7, 2015
Honda “Hands” film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.
Curiosity is at the heart of Honda’s latest brand campaign which focuses on the curious spirit that has made the engineering company the largest engine manufacturer and racing company in the world.
Directors Smith & Foulkes together with Wieden + Kennedy have launched a new set of animated idents for Honda featuring miniature versions of some of the automotive brand’s best-known inventions.
They were responsible for the assembly of the multiple shots, remove props, track all the objects, shade, light and render everything. All of the FX animation, compositing and grading also happened under one roof at Analog. They shared the modeling with Nexus since it was a massive undertaking with so many products. Nexus also provided them with the amazing character animations and the subtle physical secondary movements of the objects.
Here’s a little film about how they made the Honda Hands spot.
Client: Honda UK
Creative agency: Wieden+Kennedy London
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Asst: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editor: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog
Head of Marketing: Olivia Dunn
Executive creative directors: Tony Davidson and Kim Papworth
Creative Team: Chris Lapham and Aaron McGurk
Producer: James Guy
Client Service: Laura McGauran and Paulo Salomao