Jumpthegap. Roca International Design Contest
Published on November 5, 2016
Jumpthegap is an International Design Contest promoted by Roca since 2004 with the collaboration of BCD Barcelona Design Centre that is looking for new, innovative and sustainable concepts for the bathroom space.
This seventh jumpthegap, aimed at creative people who think towards the future whilst designing today, is a very special edition as it coincides with Roca’s centenary celebration (1917-2017).
We understand the innovation concept as the anticipation of users’ new desires and needs, as well as (why not?) the transformation of dreams and desires into reality.
Sustainability is one of the most important principles to take into account when innovating in the bathroom space. In the era we are living, we have to grantee products oriented to the saving of water, energy and resources.
Jumpthegap offers the opportunity to young designers or architects and design or architecture students to create and design innovative sustainable solutions for the bathroom and related products. This is the evidence that Roca is betting for the support of the new generations of designers and architects.
More than 50% of the products that we will use in 10 years have not yet been manufactured, much less designed. So what will they be like?
A large part of those products incorporate concepts and technologies that we may not even be able to imagine today… or maybe we can. Jumpthegap starts from the assumption that young creative people design today whilst thinking about tomorrow; a tomorrow when the limitations of today will not apply and when new needs, architecture, technologies and products will emerge which will help us to improve people’s lives by bringing them more well-being, hygiene and comfort.
These are designs that can bring forth their vision of conceptually innovative bathroom products and solutions: new products, new spaces and/or new uses and functions.