Polishing the new Leica T by hand

Published on May 21, 2014

Is this the most boring ad ever made? Not if you appreciate obsessive craftsmanship. Leica Camera spends 45 minutes polishing the new Leica T by hand. Watch for yourself and decide. Boring or not?

Built according to the traditions of the art of engineering. The Leica T-System is the world’s first camera with a body made completely of aluminium. Machined from a single block of solid metal and polished by hand for 45 minutes. The outcome: the innovative and groundbreaking unibody – unique in both look and feel.

Leica

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