Maggie’s charity box

Published on January 17, 2018

Small change can make a big difference, but how do you employ design to make people take notice?

Layer is the first agency to re-think the generic charity box, creating a powerful tool for fundraising that expresses the values of the Maggie’s brand. They created a ergonomically-shaped change box with a tilted head for UK cancer charity Maggie’s.

The collection box has been designed by Layer as an alternative to the “generic OEM product” that many charities use, functioning as an identifier for the charity as well as an attempt to encourage donations with a more welcoming shape.

The box has a 25-centimetre-tall silicon body that tapers away from a pinched-in neck, and a head that’s tilted slightly forward.

“The normal charity boxes are fairly soulless objects, which don’t talk about the charity or engage the person that’s donating,” Benjamin Hubert

“We wanted something approachable, warm and identifiable. Just the gesture of the object coming slightly towards the user – such a small sub-conscious thing that we think can encourage donation. We think it’s a big change for an object that’s never been considered,” he added.


Hubert relaunched his studio earlier in 2015, adopting the new name Layer to focus on the design of physical and digital goods and more “human-focused” projects.

“Architecture and design are vital to the care Maggie’s offers,” Sarah Matthew, marketing director at Maggie’s added. “We will be piloting the new design over the coming months. Benjamin and his studio have demonstrated great insight in understanding the needs of our organisation and that of our supporters. They have sensitively captured our design philosophy and values.”


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