Maja Mesic, Boya Crayons
Published on July 8, 2015
Maja Mesić was born in Zagreb where she still lives and works. She has always been keen on fine arts and design, and therefore, her educational path was very clear. After finishing Secondary School for Applied Arts and Design, she enrolled in and graduated from the School of Design at the Faculty of Architecture, University of Zagreb. She specialized myself in industrial and product design.
During study period, her work was highlighted at numerous exhibitions. She has always been interested in exploring and questioning existing objects, habits, forms and functions in order to achieve better results.
The idea for Boya was primarily created for one of the Croatian design contests, but it never reached the post office…now she is glad! However, the contest theme tickled her imagination and, instead of creating what was asked (technical pencil or ink pencil), she decided to create what was necessary – a drawing tool!
The real process of realization started after Boya received the Red Dot award 2008 in concept category. As an inventor and creative entrepreneur, she enhanced her vision of Boya and decided to skip into product category. After a long period of investing time, energy, knowledge, money, technical preparations, etc. now she finally have the finished product that she is very proud of.
Boya crayons are produced in Zagreb, Croatia, and their substance is unlike any other pastel. Great balance between the wax and soft pastel provides for both soft lines and transparent colour mixing, and what is important for children, it does not leave traces on hands while drawing.
As opposed to the restrictive form of pencil-shaped drawing tools, Boya’s ergonomic form has been devised to allow for a more natural and expressive approach to drawing. Despite the fact that the dot is the basis of every drawn line, form or colored surface, one does not draw millions of dots to form a line or shape. Instead, these lines are created with the drawing tool, which moves in sync with the hand. However, most of the drawing tools available on the market are primarily created for writing, and are not suitably adapted to drawing. Furthermore, if one wants to colour a surface, one needs to fill the surface with lots of lines. This is because the stick-type tool can feel unnatural to draw with; it restricts the movement of the hand.
Boya presents an innovative approach to drawing with a form that can adapt to drawing lines as well as colored surfaces. With its tear-drop form, it allows the wrist to be free without having to conform to the movements dictated by other more restrictive shapes. The user is able to naturally use Boya and position the hand as they wish. The movement of the wrist is more fluid and thus, the user is able to achieve balance and stability by easily adapting to its form.