Making-of of the Dorset Cereals spot ‘Life Begins at Breakfast’

Published on July 30, 2014

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This warm and witty spot showcases Dorset Cereals’ personality and links to nature, aiming to build on the emotional connection between consumers and the brand. Directed by Conor Finnegan, the ‘Life Begins at Breakfast’ message uses entertaining animal characters supporting the brand image to reinforce how important breakfast is to starting the day.

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The brief was to create a world where Mike, a bird DJ who works at Dorset AM, wakes the nation with his early morning radio show, Dawn Chorus. It was a tight enough schedule from initial go-ahead, with just two weeks for model/ character-maker, Jessica Dance, to create all 18 characters (each one lovingly crafted in 100% organic British lambs wool). Meanwhile, Andy Gent and his team were creating the miniature sets and props that make up the film. They had a two day shoot at Clapham Road studios where they shot all the puppets live-action on set, puppeteering them on sticks and creating walk-cycles with lumpy wheels. After the shoot it was back to Nexus HQ where they began adding all the 2D animated arms, legs, wings, eyes and 3D beaks, etc. It is lovely to see the film come together from initial designs to sets and characters being built to finally adding the VO and animation. Each step getting closer to the finished product.

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The Nexus studio lies at the heart of our productions. It provides the artistic and technical support to realise the vision of their directing talent and craft beautifully executed ideas.

The studio is led by a team of technical directors, animators, designers, coders and artists backed by an animation and VFX pipeline capable of producing multiple high-end 3D projects. It also provides the creative and logistical support to their live-action and stop frame productions.

Based in London’s Shoreditch district, the 110-seat studio lies in the middle of London’s creative and tech hub, giving it access to an amazing community of leading artists and innovative coders.

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