Nike Tech Craft: Innovation Meets Modern Craftsmanship

Published on March 31, 2016

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Chris Read directed this short in Montebelluna, Italy inside one of Nike’s workshops where innovation and modern craftsmanship come together in the design of Nike Football’s most advanced boots, Mercurial, Magista, Hypervenom and Tiempo. Filmed in both Super 16mm and digital 5k Anamorphic the film aesthetically explores the duality in themes in the process’s used to create the Tech Pack Series.

Director: Chris Read
Produced by: Pundersons Gardens
Director of Photography: Jeremy Valender
Camera Operator: Emile Kelly
1st Assistant Camera: Alex Teale
1st Assistant Camera: Ollie Craig
Editor: Tom Locke
Editor: Jasper Verhorevoort
Colourist: Chris Teeder

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