Playful – New Finnish Design
Published on February 11, 2014
Playful New Finnish Design exhibits new innovations from Finland with a focus on play and creativity as elementary forces in human life. Through a playful approach, creative solutions can be found even to the most difficult challenges. Emphasizing quality of life, green solutions, and life-long learning, Playful presents a range of insightful solutions by forward-thinking designers and companies. The underlying themes – environment & innovation, and creativity & education – are highlighted by a series of events, a seminar and workshops for both adults and children.
Playful boasts a wide array of design items and concepts from furniture to fashion and video. The exhibition features designers and companies such as Artek (Artek Studio, Shigeru Ban), Durat (Ulla Koskinen, Karim Rashid), Järvi & Ruoho, Jukka Korpihete (Korpi Design), Marimekko, Outi Martikainen, Molok, Outo Wear, Jesse Pietilä, Powerkiss (Terhi Tuominen), Saas Instruments (Harri Koskinen, Mikko Paakkanen), Paola Suhonen (IVANAhelsinki), Ilkka Suppanen, and Tuomo Tammenpää (YATTA). New concepts of architecture and urban planning are highlighted through the work of Auer & Sandås Architects in building innovative learning environments for children as well as through the Arabianranta: Art and Design in the Residential Neighbourhood project which emphasizes the role of art in creating socially vibrant urban environments.
The PLAYFUL – New Finnish Design exhibition presented fresh concepts from individual designers and design companies during the International Contemporary Furniture Fair in New York in May 15 to May 18, 2009. The focus of the event was on play and creativity as elementary forces in human life.
Kokoro & Moi is responsible for the PLAYFUL identity as well as the art direction of all promotional material from exhibition graphics to the website. As the name suggests, the identity was created under a playful and experimental process where hobo signs, design symbols, hieroglyphs and elements from comics, which were also present at the event, became one.