Revaluate by Dutch Invertuals
Published on November 2, 2013
On the verge of shifting cultures and collapsing economies, one really has to thoroughly reconsider who we are and what we stand for. Formulating a new awareness. Gaining the freedom from fading boundaries. Creating space for new understanding, unknown trades, alternative concepts of value and belonging. Ten designers look into this interchanging reality and seek for revaluation.
Wendy Plomp – Curator
“Innovations and cultures thrive on constant redefinition. It’s the process of reconsidering who we are by valuating the world around us.”
Dutch Invertuals is a collective of individual designers who are expanding the limits of their profession. Designers with different backgrounds, but with one thing in common: experiment is principal.
They present new work in collaboration with the workshops:
Beeldenstorm, Sundaymorning@ekwc and Nationaal Glasmuseum.
Ziel by Daphna Laurens
“ By working zealously we strive to increase the value of objects and products.”
The profoundness with which a product is made is, when noticeable, of great value. Often, industrial production methods seem to make this emotional element disappear. Capturing the ‘soul’ and retaining it in the object, -independent from the used methodologies, technique and number of copies- that is the challenge.
Roots by Edhv
“Matters of value shape the foundation of who we are. It’s a continuous game of holding on and
An exploration of the twilight zone between the physical and the virtual led to the concept of how objects take root: a research into the development of the fusion and the frameworks that these structures offer. New patterns, which can arise through the language of organic models.
Soudure Nouveau by Jeroen Wand
“For me, the necessity of a product determines its value. The larger its indispensability, the greater its value.”
Going back to the essence of the technique and reassess the methodology to revalue it and distance oneself from the known. Working from the definition of the term ‘welding’ –connecting two things of the same material by melting and pressure– resulted into the development of a new technique.
Filter by Jetske Visser
“I hold value in the ephemeral. I want to retain, register and preserve the most fragile things. Conserving the transience.”
Everything is submissive to circumstance. Everything slowly disintegrates. Ultraviolet radiation bleaches colors and deteriorates and decomposes materials. The filtering effect of colors can slowdown this process. The combination of inner and outer form determines this degree of protection: a game between colors.
Primal by Jólan van der Wiel
“Value is concealed in this moment when anything is still possible. The freedom of the empty page and the shapeless form.
Each moment when a step is taken possibilities are excluded. Each step is a step closer to a form. The moment before the first step is the moment that is filled with possibilities, fantasies and desires. The potential. The beginning.
Alteration by Kirstie van Noort
“ ‘To value …,’ that’s a beautiful thing. To value people, moments, objects, discoveries and the new insights they bring with them.”
Porcelain is easy to form and cast. This process, however, is subject to the imperfections of the ceramist. Contemporary techniques make it possible to give an unprecedented precision to products. The inaccuracies of the manual work give details to the mechanically processed outcome.
Keystone by OS ∆ OOS
“Often you only realize afterwards how valuable something is. If something breaks or disappears the moment passes. Yet the memory remains.”
Something only gets meaning when it is placed in a bigger whole: a balance, which is created through the underlying relationship of the separate elements. By using each other’s strengths, an independent structure is formed. The final addition is pivotal.
Feeds per Minute by Raw Color
“Time is relative, a lot can happen in one minute. What is the value of time when connected to information?”
An infinite flow of information, connected to a limitation of time, related to a color, filtered on emotion. Digital information is processed and projected analogue. How decisive is the timeframe for the value of all this data? What lingers and what disappears to the background of our awareness?
Foam & Glass by Roos Gomperts
“As a designer I hold value in exploring the optimal communicative strength of the materials that I work with.”
Two materials that are each other’s visual en physical opposites. The one often used to protect the other. By treating glass and foam as equals, both materials enhance each other and gain new meaning.
Materialism by Studio Mieke Meijer
“The value of an object is determined by what and how much one is willing to do to obtain or preserve it.“
With the disappearance of genuine materials from our environment our appreciation for authenticity changes. In its pure form, the material can show itself in all its richness and the process of creation gains a significant influence on the outer appearance.
Invertuals Designers : Daphna Laurens, Edhv, Jeroen Wand, Jetske Visser, Jólan van der Wiel, Kirstie van Noort, OS ∆ OOS, Raw Color, Roos Gomperts,
Studio Mieke Meijer.
Founder & curator by Wendy Plomp
Exhibition design by Daphna Laurens
Text by Rob van Kaam
Photos by Raw Color
In collaboration with: Beeldenstorm, Sundaymorning@ekwc, Nationaal Glasmuseum
— Join us