ROPE TRICK by Stefan Diez and Wrong for Hay

Published on September 26, 2013

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Under the title ROPE TRICK Stefan Diez Studio is currently working on a family of LED lamps for domestic and contract use. The first offspring is an universal floor lamp, issued by the new Danish-British label WRONG for HAY: a collaboration between HAY from Copenhagen and Sebastian Wrong from London.

Big part of the Trick is an extruded and textile covered plastic profile, which carries the LED head: moving the head along the profile changes its orientation continuously. ROPE TRICK floor lamp serves as a reading light next to a bed, a chair or a table. After sliding the head in its up-most position, the light is casted upwards onto the wall or ceiling which creates an indirect atmospheric illumination.

Rope Trick Floor lamp is powered by a dimmable, 11W/1080 lumen LED chip and available from 2014 onwards for about 340€.

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Their basic intention was to find a new, intuitive way of handling light, abandoning old school mechanical solutions, which are expensive and often bound to beaten typologies. Main part of the solution is an extruded and textile covered plastic profile, which carries the LED head. Moving the head along the profile changes its orientation continuously. ROPE TRICK floor lamp serves as a reading light next to a bed, a chair or a table. After sliding the head into its up-most position, the light is casted upwards onto the wall or ceiling and creates an indirect atmospheric illumination.

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To get rid of any complex mechanical joint, the focus was put onto finding an intuitive way of manipulating the light.

With the idea of the head sliding magically along the rope, the lamp can easily be directed in a wide range of positions.

Completed by a dimmable switch in the handle, lighting can effortless be controlled with one hand. This trick is made possible by the use of a specifically designed plastic extrusion profile, slitted in some strategic areas, providing the necessary strength and the right elasticity to the rope.

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Encompassing the LED chip, the heat sink comes as a whole unit replacing the commonly used standard bulb.
Reduced to the minimum, its shape expresses both its function of cooling unit as well as light emitting source. As the heart of the lamp, this core part tends toward the best efficiency in order to control the heat produced by the chip and at the same time to provide a high quality of light.
Diffusing evenly the light, a plastic lens caps the heat sink to prevent being blinded when looking at the lamp.

Stefan Diez and Wrong for Hay

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