Thierry Fétiveau’s new logo for a prevention of breast cancer association
Published on July 21, 2015
Creation of a new logo for the association “Si on se touchait?” (if we touched?). This organization educate women to learn about their bodies for a better prevention of breast cancer.
The tone of this association is young and uninhibited, the logo reflects this position.
The association was looking for a logo that represents its values, so a form that is friendly, feminine and uninhibited. This brief led him to do some tests with a brush pen. Then Thierry redraw these tracks with a pencil in order to increase the level of detail.
He selected two tracks from this research both scripts. It reflects the values of the association by expressing it in two different ways. The left track was chosen and modified in certain aspects like the S+i connection.
Then, test colors were made. It’s finally the red color on the right which was chosen for its contrast on a white background and its relationship with the color of the previous logo.