Thierry Fétiveau’s new logo for a prevention of breast cancer association

Published on July 21, 2015

SOST-final-logoCreation of a new logo for the association “Si on se touchait?” (if we touched?). This organization educate women to learn about their bodies for a better prevention of breast cancer.

Before-and-after

The tone of this association is young and uninhibited, the logo reflects this position.

Logo-in-use

 

The association was looking for a logo that represents its values, so a form that is friendly, feminine and uninhibited. This brief led him to do some tests with a brush pen. Then Thierry redraw these tracks with a pencil in order to increase the level of detail.

Sketch1 Sketch2

He selected two tracks from this research both scripts. It reflects the values​ of the association by expressing it in two different ways. The left track was chosen and modified in certain aspects like the S+i connection.

Evolution-of-the-logo Color-tests

Then, test colors were made. It’s finally the red color on the right which was chosen for its contrast on a white background and its relationship with the color of the previous logo.

Thierry Fétiveau and Si on se Touchait?

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