Sombrero by DIARIO & Mr. Limones

Published on June 8, 2015

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Diario, Spanish word for diary and everyday, is a brand that recollects and designs unique and everyday objects from where we come from: Mexico.They are traveling around Mexico rediscovering objects, textures, places, and colors. The objects of Diario respect traditions but they are also simplified from their original versions, leaving and exalting the characteristics that make them Mexicans but in a more contemporary way. Diario project started as the master diploma of Moisés Hernández at Ecal in Switzerland.

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Diario presents his new project Sombreros, it is well known sombreros are an important part of daily life in Mexico, not just because they are a beautiful garment but because of their functionality for sun protection. Moreover, sombreros are an object embraced by Mexican culture and will continue on transcending through time. These are the main reasons why Diario decided to take a great challenge and went on a trip to Tlapehuala, Guerrero, a small town in southeastern Mexico in search of one of the most representative objects for Mexican culture, the sombrero.

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At Tlapehuala Diario met Mr. Limones, he as other producers near this region owns a workshop where he manufactures sombreros of different types. The production of sombreros is the main economic activity for many people in Tlapehuala, workshops and knowledge are inherited through generations.

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As they learned more about sombreros and how they are made, a special sombrero caught his attention. It is known as Calentano, and besides being beautiful, Sr. Limones taught he it is the first kind of sombrero ever made in Mexico.
Sombreros at Tlapehuala are made by selecting the palm leaf which is woven in large ropes, then these are sewn with cotton thread and finally put into metal molds and heat pressed to get the sombrero shape.

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Diario was very interested in the process of how they sew the woven palm leaf exclusively with white cotton thread with he purpose of hiding the seam. This was the main detail Diario decided to make evident for redisigning the sombrero.

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Diario added color to the cotton threads and left palm leaf as natural. They created three different combinations achieving to change completely the look of the sombrero, renewing this everyday Mexican object.

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Diario by Moises Hernandez


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