Creating a perennial. Behind the Gumtree green tree, rebranded by Koto.

Gumtree approached Koto last September with the simplest of briefs, a compelling new logo. This new logo would need to match their future ambition to be a top ten site in the UK. The result is the first step in building a new brand, one that feels modern, simple and digital, in line with the evolution of their digital products.