A calyx shaped metal shell is inhabited by carefully organized holes made by the technique of punching metal sheets. This allows to create delicate shapes that recall textile sensations and are robust enough to stand the test of time.
Serif is a collection of screens, televisions, Ronan & Erwan Bouroullec designed for Samsung during the past two years. A television that moves away from a preoccupation with ultra-flat screens.
Vegetal could not have existed without the technical sophistication of modern software, in the same way that it could not have moved on from the finesse intrinsic to the stages of design drawing by hand. It is the close association of these two processes that has been so special. The complexity of its form, which must be uniform as a tree or a flower would be, has continuously forced Ronan & Erwan to rethink the whole thing in respect of each detail: one might say, this chair has been redesigned a thousand times.
To follow the subtle shape of the metal piece, the stamping process required deep technological research. It led to the elaboration of almost ten successive stamping stages in order to get the final curvature.