The making of fresh sox by Trip print press
Published on July 28, 2012
A little over a year ago they started branding their good friend Konrad as the newly minted FreshSox. One of the final elements of his brand to get produced was his business card. During the design process, they knew they wanted to go the letterpress route. The tactile quality, vibrant colours and overall aesthetic has always appealed to them. They recently met Nicholas Kennedy at Trip Print Press (trippintpress.ca) there in Toronto. They were so wowed with his work and amazing shop from day one, The found each subsequent visit was getting longer and longer. It’s the kind of place you don’t want to leave. It was a perfect storm of opportunity to record both the process of this new brand coming to life and the inner workings of a truly amazing letterpress shop.